Television technology is progressing at an astounding rate. And while the increasing prevalence of streaming devices means smart TVs aren't so useful anymore, the quality of the displays continues to go from strength to strength. The latest “big thing...
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Evangelist MarketingBenBella Books, Inc.. 2012
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the...
The History of Television, 1942 to 2000McFarland. 2018
Albert Abramson published (with McFarland) in 1987 a landmark volume titled The History of Television, 1880-1941 (massive...research--Library Journal; voluminous documentation--Choice; many striking old photos--The TV Collector). At last he has produced the follow-up volume; the reader may be assured there is no other book in any language that is remotely comparable to it. Together, these two volumes provide the definitive technical history of the medium. Upon the development in the...
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